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DVB-T v Sloveniji Digitalne tehnologije
AKTUALNO OSNOVE SPREJEMNIKI POKRITOST PREHOD HDTV FORUM

Digital Terrestrial Television

TV FACTS AND FIGURES

The Agency estimates that at most 30% of households in the Republic of Slovenia still depend on terrestrial reception of television programme services, with this share expected to further decrease due to the accelerated growth of internet television (IPTV) and the available offers of satellite television for the Slovene market (DTH, direct-to-home). In Slovenia, satellite television can become a platform for competition, inter alia competing with the introduction of terrestrial digital television, as the target audiences of both platforms to a certain extent overlap. The target audience of satellite television service is primarily residents of rural and suburban areas, especially those in areas where access to cable or internet television networks is not enabled. Of around 680,000 households with at least one television set in Slovenia, around 70% have access to a varied offer of national and foreign television programme services, namely all those that receive television content via cable, internet protocol or satellite. Those that receive television programme services via indoor or rooftop antennas must make due with a few Slovene and cross-border programme services. According to the data of the telemetry operator in Slovenia, the company AGB Nielsen, Media Research, compiled in a basic research in the autumn of 2008, 32% of Slovenian households receive their television signal in digital, with digital terrestrial penetration standing at 4%.

The average Slovenian watches approximately 3 hours of television each day, in rural areas less than in urban territories, AGB Nielsen Media Research data shows. Most of the watching time goes to news and current affairs. The EU average is half an hour above the Slovenian one. The comparison to the Croatian or Hungarian neighbours shows yet larger disparities; the Slovenian viewers spend about 100 minutes less on watching TV per day than their Croatian or Hungarian pals . In total, more than 60 TV channels are registered in Slovenia. The majority of them could hardly be treated as televisions in full sense of the word, since most of them are available only within local cable systems and their programming is either limited to occasional events or aimed at the customers of cable operators. Most of the viewing in Slovenia goes to national TV channels. The highest ratings are practically ‘reserved’ for the leading commercial TV channel POP TV, followed by the public TV SLOVENIJA 1. Second and third place traditionally go to TV SLOVENIJA 2 and KANAL A, whereas the last national channel TV3 comes yet after the both national channels of the Croatian PSB, HRT1 and HRT2.

TV Channel Groups

Source of data: AGB Nielsen Media Research

The ratings of the Slovenian non-national channels are low, but in moderate rising. Within this group, the channels specialised in news or in sports and some regional channels reach the best viewing results. Ratings of domestic and foreign music channels are surprisingly low. The data however show that the Slovenian viewers like to watch other types of thematic channels, especially those specialised in children and documentary programmes that are broadcast in English. Despite the constant growth of the number of registered TV channels in Slovenia, it is not likely that any new entrant could significantly change the situation on the market. The market has been dominated by two main players – PRO PLUS (POP TV, KANAL A) and RTV Slovenija (TV SLOVENIJA 1 and TV SLOVENIJA 2) – and not much space is left for other broadcasters.

DIGITAL BROADCASTING

After a few years long process of adopting the national strategy of digital switch over (DSO), followed by the rather brave, but unanimous decision for MPEG-4, Slovenia has got the first and up to date the only DTT multiplex in 2007. It is operated by the public broadcaster RTV Slovenija. The second national multiplex Mux B is operated by the Norwegian company Norkring.

The public awareness of the coming switch off date, set for the December 1st 2010, is increasing. Currently mux A carries all public channels and national commercial channels POP TV and Kanal A and three regional channels. Mux B carries commercial channels TV3 and Pink SI. Coverage of Mux A will have at least 95% coverage by December 2010, while Mux B already has more than 85% coverage of Slovenian population.

 


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